Rain, rain, rain, wind. Floods. Apocalyptic. Nobody in their right mind would consider running in this shit.


Mark, Rich, Boxman, Harry & Ben

Four madmen go running. Actually, it's not really running; it's more like a very muddy obstacle course.

Defining the Product

James, Boxman & Mike

There are lots of disparate ideas and lots of personal interests, but they need to be joined up to see where the common ground is. The team try to reach consensus on what exactly it is that's being built.

There are two big forks in the road. This could be a tool for political engagement, or it could be a tool for tracking your own personal political views—the quantified self as applied to politics.

The team opts for the latter. Any political engagement that results from this product will be a side effect of the main goal: to track your own political opinions and compare the results to your MP, your consitituency, your country.

Exploring inputs


Jeremy starts to explore all the possible ways that a user might answer a question (about an upcoming vote in parliament, for example). The obvious example is a form on a website. But the actual input will be very simple: just "yes", "no", "don't care", or "don't understand". Just four bits.

Given the simplicity of the answers, shouldn't the input mechanisms be equally simple? Jeremy makes a list of ways a person can receive a question and reply with an answer:

  • Postcard
  • Phone call
  • Text message
  • Email
  • Website
  • Native app

Tech spike

Rich, Andy Hume

Richard and Andy go hunting on the internet. What kind of information is out there. They Work For You is, unsurprisingly, a wealth of information and data.

Now that there's some material to play with, Andy starts to make use of it. The goal is to see what is feasible and what technology we could use to support this.



James at the window

James looks out the window…pensively.



Ravaged by hunger, they break. Human flesh has never tasted so good.

Defining the proposition

James, Boxman, Mike and Mark

Having exposed the thinking and found patterns and mismatches, Batesy, Boxman, Mike and Mark set about defining the core proposition.

Who is it for? What problem is it solving? What is the opportunity here? If this existed, would anybody care if it went away?

This is all about creating a shared vision.


Harry and Ben

Harry and Ben start to wireframe some of the user flows, paying particular attention to the onboarding experience.

API Design

Emil, Mark, Andy H

Going further than "mobile first" or even "URL first", Emil, Mark and Andy H. start to think about "API first" design. This turns out to be a great approach. Lots of questions arise and get tackled nice and early in the process.

Data Visualisation

Jon and Brian

Jon and Brian start to consider ways in which the data can be displayed to the end user in a meaningful way. Focusing on the early concept of 'how often do you agree with you MP?', they start by exploring the concept of a you-centered dashboard & start page.

Akin to a solar system, they consider a data visualisation concept that positions the user at the centre of their own political universe. Their MP's compatibility with their own opinions is symbolised by proximity from the centre.

Youniverse Jon and Brian thinking Dashboard notes

Unfortunately Jon's sketches start to resemble the Death Star a little too closely.

Following a few well-timed beers, they arrive at the idea of a tube map… effectively flattening the solar system idea into a linear axis, whilst injecting some much-needed UK personality into the design.



The strands of the day are pulled together. Everyone presents what they've been working on.

Dinner at The Ilchester Arms


Jessica gets a night off.